Digital transformation of business models

The path to sustainable growth in the age of customer orientation is to look at the business model
through the eyes of customers and to transform accordingly. This requires a clear understanding of the
needs and motivations of these customers as well as a forward-looking vision.

Often obsolete technologies, rigid processes and decoupled data silos stand in the way of successful
transformation. But this is necessary to achieve a much needed and long-term customer loyalty.

product identifies and prioritizes opportunities to generate value and develops strategic roadmaps to a
brand ecosystem that will excite, engage, and increase customer lifetime value over the long term.

For the transformation towards a customer-oriented culture, we identify the necessary organizational
changes and also accompany the active management and optimization, should the behavior or needs of
your customers change.

The product innovation process

Our structured innovation process is a key success factor in all transformation projects

Our process model for digital transformation

Successful digital transformation requires a deep understanding of customer needs and behaviors, a
clear vision of the opportunities that come with it, a roadmap to achieving goals, and an awareness of
the organizational challenges that need to be overcome.

Our approach to digital transformation is based on the understanding of our clients’ clients and the
interactions of customers with your brand along the entire customer journey.

Customer journey Development

  • Development of Buyer Personas strategic and data-driven modeling of the customer journey
  • Identification of critical moments in the customer journey
  • Determination of opportunities for transformation and optimization
  • Analysis of the surrounding factors structured market opportunity analysis
  • profound customer group analysis
  • IT Infrastructure Review
  • Assess the organizational skills of your company
  • Design Thinking Workshops

The method of design thinking makes it possible to structure the innovation process in the company in a
structured way.

Buyer Persona analysis

Detailing needs in structured, creative work processes
Developing innovative solutions using various brainstorming tools
Direct testing of these solutions with users based on prototypes
Execution strategy and planning

capacity planning
Product / service introduction planning
Innovation Sprints: Product and Service Pilots
Fast and KPI-based rollout and scaling

Which e-commerce solution fits my company?

There are a large number of different shop systems worldwide. From industry solutions to B2B, B2C or
all-round solutions to various forms of provision, e.g. As a cloud SaaS or PaaS solution, e-commerce
solutions and platforms are available for every business case.

The key is that the e-commerce solution fits your business size, needs, and business model, and is able
to scale dynamically to “grow” with you business.

Shop systems for small businesses
For small businesses or companies with very few products, shop modular systems are usually the best
choice. These are often offered as Software-as-a-Service (SaaS), are inexpensive, and generally require
no programming skills. On the other hand, functionalities, extensibility and adaptability to other
solutions are clearly limited, which practically precludes use for B2B.

Shop systems for medium-sized businesses

E-commerce for medium-sized companies bring a broader range of functions and sometimes also offer
B2B functionalities. In this environment, too, there are numerous cost-efficient SaaS solutions, some of
which can be expanded very well. However, if you need more customization, you should opt for a
flexible on-premise solution. Since the solutions are much more complex, the setup, adaptation and
maintenance of the shop system should be done by a service provider. With very large product catalogs
or complex requirements such as omnichannel e-commerce, the limits in this environment are often
reached quickly.

Shop systems at enterprise level

Enterprise e-commerce shop systems are complex and highly customizable e-commerce platforms for
B2C, B2B and D2C, which bring along the pure sales aspect extensive marketing, analysis and
administrative functions. In addition, you must have connectivity to third-party systems and
applications. Enterprise e-commerce projects are resource and investment intensive and require the
know-how of powerful and certified implementation partners.

When to rely on an enterprise e-commerce solution

What sets Enterprise E-Commerce solutions apart?
Enterprise e-commerce solutions are designed for large, international trading companies and brands.
The systems are characterized by first-class support and numerous enterprise functionalities such as B2B
and mobile commerce, multidomain multishop, multi-lingual and omnichannel support, are highly
customizable and can be flexibly scaled. In addition, maximum security and stability must be ensured in
order to handle peak loads at high transaction volumes. The integration into existing IT ecosystems with
connection to third-party and external systems, such as ERP, PIM, payment or logistics solutions must
always be ensured.

In addition, enterprise e-commerce solutions often provide additional capabilities, such as business
intelligence, marketing promotion, and personalization features to unlock cross-selling and up-selling
opportunities, and provide unique shopping experiences for users.

Enterprise e-commerce solutions are therefore much more than just shop systems; they are commerce
platforms with a high degree of individualization and functional scope for demanding customers who
pursue a holistic sales and growth strategy.

What advantages do enterprise e-commerce solutions offer over other shop systems?

  • Future-proof and modular software architecture
  • High performance, stability and scalability
  • Mapping of B2C, B2B, and D2C business models
  • Multishop and multi-language support
  • Omnichannel and order management functionalities
  • High degree of customization and adaptability
  • Extension by modules, extensions and plugins
  • Freely granular rights and roles management
  • Great “out-of-the-box” functionality
  • APIs to third party systems such as ERP systems
  • Mobile commerce functionalities
  • Personalization, targeting and segmentation features
  • High-performance search function
  • Business Intelligence and Analytics features
  • Professional support
  • Continuous development